TaxGPT

Overview

TaxGPT is an AI-powered platform that simplifies complex tax processes for individuals and businesses. The goal was to create a brand and digital experience that made advanced AI technology feel credible, approachable, and easy to understand. By combining clear communication, modern design, and a strong visual identity, we positioned TaxGPT as a trustworthy and forward-thinking product in a traditionally rigid industry.

Insight & Strategy

During early discussions, we identified that users often perceived AI-based tax tools as unreliable or overly technical. To counter this, I focused on building trust through simplicity using a clean visual identity, clear language, and approachable interactions. Every design element reinforced confidence and accessibility, ensuring TaxGPT felt credible to both individual users and professional partners.

Brand Identity

I developed a cohesive visual system for TaxGPT, including logo design, typography, and color palette. The goal was to balance modern intelligence with approachability, helping users instantly associate the brand with clarity and trust.

The new identity created a clear and trustworthy foundation for all digital touchpoints, from product UI to marketing.

Website Design

Building on the new identity, I designed a clean and intuitive website for TaxGPT. The layout focused on clarity, trust, and smooth navigation, ensuring that users could quickly understand the product's benefits and easily explore key information without friction.

The result was a visually consistent and user-centered website that strengthened TaxGPT's credibility and simplified the user journey.

Pitch Deck

After establishing the visual identity and website, I designed a clear, investor-friendly pitch deck that communicated TaxGPT's story, product vision, and market potential. The goal was to make complex technology feel simple, credible, and exciting to potential investors.

The deck helped secure TaxGPT's first round of funding and recognition across multiple startup incubators.

User Interface

I designed a user-friendly interface for TaxGPT's web platform that reflects the brand's focus on clarity and efficiency. Each screen was structured to make AI-powered features feel intuitive and approachable while guiding users through complex tasks with confidence.

Social Media

To extend TaxGPT's reach, I created a set of branded social media templates and campaign visuals. The designs focused on clarity, consistency, and shareability, helping the brand communicate credibility and innovation across its channels.

Consistent visuals and tone built a stronger online presence, increasing engagement and brand recognition.

Final Outcome

The unified brand and digital experience helped TaxGPT secure its first round of funding and gain recognition in multiple startup incubator programs. The product's consistent design language increased user trust and positioned the company as a credible emerging player in the AI-finance space.

Key Results

• •6,100+ Active Users
• •20,000+ Tax Questions Answered
• •Save 50% of time for tax professionals
• •3x Revenue growth
• •Secured initial funding and top positions in multiple incubator programs
• •5000+ Licenses in sales pipeline

Reflections

This project reinforced the power of clear communication in high-stakes domains. I learned how to translate complex, technical information into a calm, human-centered experience that builds confidence rather than confusion.